The Science behind the UB Personality Test

My newest teammate posed a question to McKenna Gordon, the founder of UB, about how science was used to create the UB Personality Test. Below is McKenna's response. She eloquently and articulately explains how she and her team developed this component of UB and I thought it was a great item to share.

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The idea that fragrances can portray certain personality traits is not a new one. To illustrate this, go grab any magazine you have lying around and open it up to any perfume ad. Look at the model in the ad. Look at her hair, makeup, and clothing. Look at the colors in the ad. What is she doing? What is her body language? In all of these elements, the story of someone's personality is being told.

An example: Estee Lauder Pleasures fragrance. If you haven't seen a magazine ad for this, go here: http://www.esteelauder.com/templates/products/multiproduct.t mpl?CATEGORY_ID=CATEGORY6835&cm_sp=top%20navs-_-fragranc e-_-fw_elpleasures
The ad does NOT say (nor does it need to) "this scent is very floral and romantic and bright and happy" - because you just know that from looking at the personality portrayed.

Another example in contrast: Calvin Klein's Euphoria fragrance. Ad here:
http://www.pvh.com/Brand_CK_Fragrance.html
Model's makeup is smoky, colors are deep caramels and intoxicating maroons. If you were to imagine what this fragrance smells like just by looking at the magazine ad, you'd probably guess this was a dark, mysterious, and seductive scent using lots of spicies and woodsies with a hint of florals to keep it just feminine enough. And you'd be right. But the ad doesn't tell you that.

Urban Botanic's personality test takes years of my personal research along with a team of other experts including psychologists and other fragrance experts. The information and data for the test isn't "made up", it's just never before been compiled in a format like we did. We reverse-engineered the method all perfume houses around the world use for marketing. It turns out that flirty people wear flirty fragrances (floral/some fruity) because 1) Flirty people LIKE floral/some fruity fragrances better than others and 2) Floral/some fruity fragrances also reflect "Flirty's" personality.

The fact that fragrances portray certain personalities is a proven fact. What those personalities are, and which scents connect them is somewhat of a mystery, so the question a few years ago was "Will UB's personality test work?" You tell me :) It's hard to measure a personality test because so many people answer untruthfully, and one's personality can change with their mood. But what I do hear over and over from anyone who takes the test is that the test was dead on. Both with the personality description, and which fragrances they prefer. This is all part of our patent-pending U.B.You System. Nothing remotely close to our personality test or our method of blending fragrances has been patented before, so this is very exciting for UB and our Fragrance Designers!

McKenna Gordon
Founder, Urban Botanic
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